PureCircle (LSE: PURE), the world's leading producer of natural high-intensity sweeteners, including Reb A, is pleased to announce the launch of Revive Supplement Water(TM) in New Zealand by Frucor. It is the country's first low-calorie vitamin-enhanced beverage to feature a pure stevia all-natural sweetener. The Revive Supplement Water is sweetened naturally by PureCircle's high-purity Reb A.

PureCircle VP Sales Asia Pacific, Chris Hession, said: "Revive is the latest extension to the Supplement Water range from Frucor Beverages in New Zealand. We are delighted to be associated with Frucor in this important launch for the category, which further underlines the growing support for stevia by major food and beverage manufacturers in Asia Pacific."

About PureCircle

PureCircle is a pioneer in the extraction of natural goodness from plants and the world's leading producer of high-purity Rebaudioside A (Reb A), with a vertically integrated supply chain operating in three continents. PureCircle markets a range of natural, high-intensity sweeteners internationally. Activities range from sourcing of dry stevia leaves and extraction, refining of crude extracts into sweeteners and marketing of these sweeteners to food and beverage manufacturers worldwide. PureCircle is listed on the London Stock Exchange AIM market with the ticker symbol: LSE.PURE. For more information, visit www.purecircle.com.

SOURCE PureCircle