The newest OrangeCup will debut Friday, Nov. 13, at The Domain, located in Austin's northwest corridor, near the IBM campus. The Grand Opening activities will feature live music and free Cup Cards, good for one free light cup, to all guests.
"We opened our first store in Dallas last year and have since experienced huge success and a loyal following in the Dallas and San Antonio frozen yogurt market," said Kevin Lee, CEO of OrangeCup. "Coming to Austin, home of our alma mater, is something we have been looking forward to. It will be an exciting weekend."
The International Council of Shopping Centers rewarded OrangeCup the 2009 "Hot Retailer" Award for their potential to become a lifestyle brand, as well as for their "Orange is Green" program -- a promise to be environmentally sound and eco-friendly in every aspect of their operation.
The team behind OrangeCup -- a group of UT graduates led by Lee -- shared a passion for engineering great brands, as well as a desire to create the "lifestyle brand." This passion, integrated with an honest-to-goodness product and an eco-friendly retail environment, resulted in the popular Texas brand.
OrangeCup's natural frozen yogurt comes in four flavors -- all are fat-free, low in sugar and high in vitamins and nutrients. A selection of healthy extras including an array of organic nuts, granola and fresh fruit are available to add to any cup, and a personalized nutrition label is printed for every order.
OrangeCup has been awarded the National Yogurt Association's "Live and Active Culture" seal certifying that it meets the criteria for pro-biotic benefits to the body. Live and active cultures help to replenish and maintain good bacteria in the intestines, supporting the digestive system and helping it function at its best.
OrangeCup currently has six locations in Texas, and recently opened their first international store in Monterrey, Mexico. Additional locations are under construction at North Star Mall and Alamo Quarry Market in San Antonio, as well as Deerbrook Mall in Houston, with plans for 20 new stores in Texas, Ariz. and Fla. for 2010.
About OrangeCup
OrangeCup was launched in April 2008 complete with a superior retail experience and a refreshing product line of all natural fat-free frozen yogurt. The Dallas-based company is committed to supporting a Lifestyle of Health and Sustainability by creating an eco-friendly and unique lifestyle experience in serving delectable yet nutritious products born from simple, natural ingredients and a promise to run on two core values -- revitalizing everyday life(TM) and orange is green(TM). For more information, visit www.myorangecup.com.
SOURCE OrangeCup