Oliver Cromwell 1599 Premium Gin, a new product made exclusively for Aldi, beat stiff competition from leading distillers to win the top accolade.
Currently scheduled for launch in September, Oliver Cromwell 1599 Premium Gin will be sold in a 50cl bottle in 450 Aldi stores nationwide and is expected to retail at under GBP10. Following its unprecedented IWSC win, the budget retailer expects the award-winning product to be a hit with Christmas shoppers looking for quality and value for money.
IWSC competition director Frances Horder said, "Aldi's success in the IWSC may come as a surprise to consumers but they have been steadily gaining credibility in the industry for their spirits category in recent years, winning the International Wine and Spirit Competition European Retail Spirits Buyer Trophy in 2009. We are delighted for the buying team and their suppliers for their deserved success and we hope this award will give consumers the reassurance and guidance they need to pick this product off the shelf."
The results of the spirits judging follow surprise wins in the IWSC northern hemisphere wine judging earlier this year, including a bronze medal for the first ever release from a new Welsh winery - Ancre Hill Estates in the Wye valley - and a silver (best in class) for the Eglantine Vineyard North Star from Nottinghamshire.
Oliver Cromwell 1599 Premium Gin is due to be unveiled as a trophy winner tonight [27th July 2010] alongside the other spirits trophies' winners at an exclusive industry tasting hosted by the IWSC and the Worshipful Company of Distillers at the Innholders' Inn.
The IWSC is judged by a panel selected from 300 fully qualified, experienced industry judges. Noted for its vigorous and unrivalled judging process, the IWSC is proud to be the only competition of its kind that conducts a full blind tasting with extensive chemical analysis.
For the full results of this year's IWSC spirits judging, please visit http://www.iwsc.net
Editors' notes:
The International Wine and Spirit Competition was founded in 1969 and is the premier competition of its kind in the world. Its aim is to promote the quality and excellence of the world's best wines, spirits and liqueurs. All entries of wines, spirits and liqueurs are blind tasted in groups divided by variety, region and vintage as necessary. Awards are made on a points system and sponsored trophies are presented in selected categories.
Technical analysis is carried out on Gold, Gold (Best in Class), Silver (Best in Class) award winning wines, spirits and liqueurs to ensure that all products are technically sound and will be of the same high quality when they reach the consumer as they were when the judging panels originally tasted them.
The IWSC is supported by a group of Vice Presidents made up of some of the most influential men and women in the trade, including Baroness Philippine de Rothschild, Miguel Torres, Marchese Piero Antinori, Robert Drouhin, Paul Symington, May de Lencquesaing, Gina Gallo, Rafael Guilisasti and this year's IWSC President, Prince Michael zu Salm-Salm, of the distinguished and most venerated Salm-Dalberg family.
For further information or images, please contact:
Lucy Richardson
Phipps
17 Exeter Street, London, WC2E 7DU
Tel: +44(0)20-7759-7400
e-mail: iwsc@phippspr.com
Comments
- For comment from the IWSC, please contact competition director Frances
Horder on +44(0)1483-542-701
- For comment from Aldi, please contact Helen Easson at Weber Shandwick
on +44(0)161-238-9428, HEasson@webershandwick.com
SOURCE International Wine and Spirit Competition
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