TORONTO, Sept. 3 /PRNewswire/ - Yogen Früz, the world's leading frozen yogurt conglomerate, announced today the signing of the Master Franchisee for the United Arab Emirates region and the grand opening of its first UAE locations in Dubai and Kuwait, with five more Dubai locations opening soon. To celebrate the openings of multiple UAE locations, Yogen Früz will treat customers to special promotions including 2-for-1 frozen yogurts and 10% of for the employees of the malls where the Yogen Früz stores are located.

"We are thrilled to have signed the master franchisee, Arcology Investments, for the United Arab Emirates territory and to launch Yogen Früz in this thriving region. The opening of the five United Arab Emirates Yogen Früz locations marks a very exciting time for us as we hope to continue to grow and provide people world-wide with a great tasting, healthy and fresh alternative to fast food. We are confident Yogen Früz is going to be hugely popular in the UAE," says Aaron Serruya, President of Yogen Früz.

"We are excited to open the new locations and offer local customers a delicious and refreshing treat option that the UAE market is currently lacking," explains Arcology Investments, Master Franchisee of the UAE.

Yogen Früz is available as low-fat, non-fat and no-sugar-added flavors, which can be custom blended with a large assortment of fresh fruit right in front of the customer and topped with a variety of fresh fruit and/or sweet crunchy toppings in a cup or blended into a nutritious fat-free, ice-free dairy or non-dairy smoothie. Yogen Früz adds one billion viable probiotic cultures to each serving of healthy yogurt. Probiotics have been shown to help with healthy digestion, immune system support, better mineral absorption and assist with lactose intolerance.

Whether someone wants to change their lifestyle and become a healthier individual or just enjoy a tasty frozen dessert or nutritious smoothie, Yogen Früz offers more than just a delicious treat; each bite provides the body with essential vitamins to help maintain a healthy lifestyle. With its added assortment of NÜmixes, Yogen Früz maintains its position as an industry leader, consistently creating innovative ways to enjoy frozen yogurt.

    Yogen Früz store locations:          Ibn Battuta Mall
                                         Mirdif City Center

    Yogen Früz store hours of operation: 10:00am - 10:00pm, Sunday - Thursday
                                         10:00am - 1:00am, Friday & Saturday

For more information please visit: www.yogenfruz.com

    About Yogen Früz
    ----------------

Yogen Früz, a world leader in the frozen dessert category, with over 1,200 locations operating in over 25 countries around the world. Yogen Früz pioneered the frozen dessert/snack business when it opened its first store in 1986. Today, with its new assortment of proprietary probiotic frozen yogurt and its dairy and non-dairy smoothies, it continues its strong tradition of market innovation and leadership. Yogen Früz provides customers with a healthy alternative to fast food that's great tasting and nutritious making it a great product for today's healthy and active lifestyle.

SOURCE Yogen Fruz

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Owens-Illinois, Inc. (O-I) today announced the acquisition of Brazilian glassmaker Companhia Industrial de Vidros (CIV), significantly expanding O-I's reach in South America's largest container market.

(Logo: http://photos.prnewswire.com/prnh/20050412/CLTU028LOGO )

(Logo: http://www.newscom.com/cgi-bin/prnh/20050412/CLTU028LOGO )

CIV is the leading glass container producer in northeastern Brazil, one of the country's fastest-growing regions. The acquisition includes two plants in the state of Pernambuco and one in the state of Ceara and boosts O-I's capacity in Brazil by approximately 50 percent. The plants employ approximately 1,300 people and produce glass containers for the beverage, food and pharmaceutical industries, as well as tableware.  

Under the terms of the agreement, O-I is purchasing CIV's glass container business for $603 million, which includes future tax benefits with an estimated present value of $140 million. These tax benefits include federal and state incentives for development in Brazil's northeastern region. The all-cash transaction closed today.

In the first full year of operation, O-I expects the acquisition will boost regional net sales by approximately $200 million. The return on investment is expected to exceed O-I's cost of capital. The purchase price reflects a 5.8 times EBITDA multiple for the first year of operation, excluding the present value of future tax benefits and including estimated net cost savings.

"The acquisition of this well-managed company in South America – our fastest-growing and most profitable region – directly supports our strategy of expanding our presence in emerging markets with robust earnings growth potential," said Al Stroucken, O-I chairman and CEO. "Our recent expansions in Argentina, China, Malaysia and Vietnam, as well as the opening of new furnaces in Peru and New Zealand, clearly demonstrate our commitment to these rapidly growing regions and the opportunities they offer."  

O-I South America President Andres Lopez says the expanded Brazilian footprint also aligns with unfolding consumer trends and customer growth plans. "Economic development and increased consumer purchasing power is driving significant growth in the Brazilian container market. Our customers are expanding their operations, and this acquisition enables us to serve them, as well as new customers, more effectively. After we've implemented our advanced technology and lean manufacturing principles, we fully expect to boost productivity in the new plants," said Lopez.  

Highlights of the acquisition and additional market-related data are available on the

O-I Web site at  www.o-i.com/investorrelations.

About O-I

Millions of times a day, O-I glass containers deliver many of the world's best-known consumer products to people all around the world. With the leading position in Europe, North America, Asia Pacific and Latin America, O-I manufactures consumer-preferred, 100 percent recyclable glass containers that enable superior taste, purity, visual appeal and value benefits for our customers' products. Established in 1903, the company employs more than 22,000 people with 78 plants in 22 countries. In 2009, net sales were $7.1 billion. For more information, visit www.o-i.com.

Regulation G

EBITDA consists of earnings before interest income, interest expense, provision for income taxes, noncontrolling interests, depreciation and amortization. EBITDA is not a measurement of financial performance under U.S. generally accepted accounting principles (GAAP) and should not be considered as an alternative to cash flow from operating activities or as a measure of liquidity or an alternative to net income as indicators of the Company's operating performance or any other measures of performance derived in accordance with GAAP. The most directly comparable GAAP financial measure to EBITDA is earnings from continuing operations attributable to the Company. EBITDA, as calculated by the Company, may not necessarily be comparable to other similarly titled captions of other companies due to potential inconsistencies in the method of calculation. Management uses this non-GAAP measure principally for internal reporting, forecasting and budgeting and believes that investors may use it as supplemental information to evaluate a company's ability to service its indebtedness.

Forward Looking Statements

This news release contains "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. Forward-looking statements reflect the Company's current expectations and projections about future events at the time, and thus involve uncertainty and risk. It is possible the Company's future financial performance may differ from expectations due to a variety of factors including, but not limited to the following: (1) foreign currency fluctuations relative to the U.S. dollar, (2) changes in capital availability or cost, including interest rate fluctuations, (3) the general political, economic and competitive conditions in markets and countries where the Company has operations, including disruptions in capital markets, disruptions in the supply chain, competitive pricing pressures, inflation or deflation, and changes in the tax rates and laws, (4) consumer preferences for alternative forms of packaging, (5) fluctuation in raw material and labor costs, (6) availability of raw materials, (7) costs and availability of energy, (8) transportation costs, (9) the ability of the Company to raise selling prices commensurate with energy and other cost increases, (10) consolidation among competitors and customers, (11) the ability of the Company to integrate operations of acquired businesses and achieve expected synergies, (12) unanticipated expenditures with respect to environmental, safety and health laws, (13) the performance by customers of their obligations under purchase agreements, and (14) the timing and occurrence of events which are beyond the control of the Company, including events related to asbestos-related claims. It is not possible to foresee or identify all such factors. Any forward-looking statements in this news release are based on certain assumptions and analyses made by the Company in light of its experience and perception of historical trends, current conditions, expected future developments, and other factors it believes are appropriate in the circumstances. Forward-looking statements are not a guarantee of future performance and actual results or developments may differ materially from expectations. While the Company continually reviews trends and uncertainties affecting the Company's results of operations and financial condition, the Company does not assume any obligation to update or supplement any particular forward-looking statements contained in this news release.

SOURCE Owens-Illinois, Inc.

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A new alliance of carrot growers dubbed 'A Bunch of Carrot Farmers' – spearheaded by Bakersfield, Calif., based Bolthouse Farms – has launched the first-ever advertising and marketing campaign for Baby Carrots. The fully-integrated consumer campaign developed by CP+B satires infamous junk food marketing to challenge the junk food establishment's dominance over snacking mindshare.

(Photo:  http://photos.prnewswire.com/prnh/20100902/NY59166 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100902/NY59166 )

With a wide-ranging approach befitting of a national snack marketer, the "eat em like junk food" campaign includes new packaging and television spots that overtly mimic junk food advertising tactics. This is in addition to playfully confrontational outdoor billboards, social media, and customized vending machines that live alongside junk food vending machines in schools. The campaign also features the world's first carrot-crunch-powered video game, "Xtreme Xrunch Kart," available as a free download at the iTunes store. The iPhone and iPod Touch game involves maneuvering a rocket-powered shopping kart by tilting the mobile device, while crunching real baby carrots into the microphone to trigger gravity-defying tricks.

All of the Baby Carrots' content and more can be found at the campaign's creative hub, babycarrots.com. The new campaign launches in the Syracuse and Cincinnati test markets on Sept. 13th, with plans to roll out into additional markets later this year.

"We feel that with the cultural climate around healthy snacking right now, there's a unique and timely opportunity to do the first ever consumer-based advertising for carrots," said Jeff Dunn, CEO of Bolthouse Farms. "CP+B delivered the creative firepower to seize this opportunity and change the face of our industry in a contemporary, engaging and interactive way."  

Bolthouse Farms, a leading producer of carrots, selected CP+B to provide overall strategy, creative leadership, media planning and placement, and all related services.

"For baby carrots to join the conversation with other snacks, they need a bit of attitude," added Andrew Keller, partner and chief creative officer at CP+B. "Mocking modern snack marketing is a strategic way of creating that attitude."

About Bolthouse Farms

Established in 1915, Bolthouse Farms is a fourth-generation farm located in California's fertile San Joaquin Valley. Known for quality and innovation, Bolthouse Farms is a market share leader in carrot growing and processing. In addition to growing and harvesting premium fresh vegetables and fruits, Bolthouse Farms produces a popular brand of super-premium refrigerated juices, smoothies and protein drinks. Bolthouse diversified its offerings in recent years by launching a line of all natural, premium refrigerated yogurt dressings and extra virgin olive oil vinaigrettes. To learn about the entire line of current Bolthouse Farms products, visit www.bolthouse.com.

About CP+B

CP+B, a member of the MDC Partners network, has a client list that includes Burger King, Microsoft, Domino's Pizza, Coke Zero, Kraft, American Express OPEN, Old Navy, Gap, Jose Cuervo and Best Buy. CP+B is based in Boulder, Miami, Toronto and Gothenburg, Sweden, with additional offices in London and Los Angeles. The agency has $1.2 billion in billings and is one of the most awarded agencies in the world. CP+B has been named "Agency of the Year" 13 times in the trade press and has been awarded Interactive Agency of the Year three times at Cannes, most recently in June of this year. In 2010, CP+B was also named "Agency of the Decade" by Advertising Age.

SOURCE Bolthouse Farms

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March may have its green shamrocks and green beer, but the flow of hops and barley remains strong in New York throughout the month of September - especially when September is officially known as German-American Friendship Month.

Recognized by the Mayor's office for the fourth consecutive year, German-American – Friendship Month honors the German-American culture and the many contributions made by German immigrants by holding an entire month of celebrations, including the 53rd German-American Steuben Parade.

Mayor Mike Bloomberg will help to kick off the month of festivities with a private reception hosted at the German-style Biergarten at the Standard Hotel, September 1, 2010 from 5 PM to 7 PM. The Biergarten is located at 848 Washington Street in New York City.

This year's German-American Friendship Month will feature a myriad of cultural events such as concerts, movie presentations, lectures - even a pub crawl and yacht cruise around Manhattan featuring New York's number one Alpine rock band, Die Schlauberger. The highlight of Friendship Month will be the traditional German-American Steuben Parade, which will be held on Saturday, September 25th on Fifth Avenue between 67th and 86th streets. The German-American Steuben Parade is known to be one of the most colorful parades in New York City, with more than twenty musical and dance groups from Germany scheduled to perform, many masked and costumed Karneval groups, marchers adorned in traditional Tracht (the historical costumes worn in many German regions), marksmen and more.

The Steuben Parade will be led by two Grand Marshals: the legendary Dr. Ruth Westheimer, and Dr. Michael Moller, the Managing Director of Staatliches Hofbrauhaus in Munich, Germany, who are the producers of the fastest growing German beer in the US market, Hofbrau.

Both Grand Marshals shall be on hand at the opening reception, along with Miss German-America, Stephanie Russell-Kraft, Dr. Oliver Schnakenberg, Deputy Consul General of Germany, Dr. Ernst-Peter Brezovsky, Consul General of Austria, Dr. Christoph Bubb, Consul General of Switzerland, Heinz Buck, President of the German-American Committee, and others.

The kick-off celebration is a joint effort between the German American Committee of Greater New York, an umbrella not-for-profit organization that oversees the parade, along with the Standard Hotel Biergarten and Chef Kurt Gutenbrunner, Culinary Consultant to the Biergarten and founder of KGNY Restaurant Group. The KG-NY portfolio of restaurants includes Wallse, Cafe Sabarsky at the Naue Galerie, Blaue Gans, and the Upholstery Store wine bar. All feature traditional and nouveau-Austrian and German cuisine.

For additional information about German-American Friendship Month in New York visit:

http://www.germanparadenyc.org.

About the German American Committee of Greater New York: GACGNY is a not-for-profit organization (501c3) registered in the state of New York. The organization oversees the German American Steuben Parade of New York, an annual parade honoring the great achievements of German immigrants in the United States. For more information visit: www.germanparadenyc.org

About KG-NY:  The KGNY Restaurant Group owns and operates several restaurants throughout New York City. Founded by top Austrian chef Kurt Gutenbrunner, the KGNY portfolio of restaurants feature modern interpretations of Austrian cuisine. For more information visit: www.wallse.com

SOURCE KG-NY

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The Morris family of Plano, Texas has been selected as the grand prize winner of the Kellogg [NYSE: K] Pop-Tarts™ $25,000 FUNd Contest, giving them the ultimate opportunity to bring fun back to their hometown community for all to enjoy.  On September 1, the winner announcement was made live at the Pop-Tarts World™ store in Times Square by Pop-Tarts® brand ambassador and celebrity comedienne Caroline Rhea. The Pop-Tarts™  FUNd Contest, part of the overall mission to bring fun into the lives of families across America, was created to support the individual or family who presents the best idea for creating and spreading fun within their family and community, and the Morris family prevailed.

(Photo: http://photos.prnewswire.com/prnh/20100901/NY58659 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100901/NY58659 )

The Morris family was selected as one of the four contest semi-finalists for their idea entitled "This Side Up!"  To create fun in their hometown area, the Morris family proposed using the $25,000 FUNd to create a non-profit family fun center for that will serve the community by providing parenting education and values-focused entertainment for the whole family.  As a semi-finalist, the Morris family received a trip to New York City to formally present their idea in person to Rhea along with the three additional semi-finalists at Pop-Tarts World™.  

"Pop-Tarts® toaster pastries have always been a great source of fun in the American household," said Pop-Tarts® brand associate marketing director Scott Sundheim.  "This $25,000 FUNd contest is just another way that Pop-Tarts® brand is looking to spread fun far and wide, and we're thrilled with the overwhelming response we received."

The Pop-Tarts™ $25,000 FUNd Contest included one selected semi-finalist per week during the month-long contest and a final fourth candidate was selected live at the in-store casting call on September 1 at Pop-Tarts World™. Entrants needed to submit a two-minute original video at Pop-Tarts® Sprinkling's Facebook page describing how their idea would sprinkle fun throughout their lives and communities.  

For more information and to see the winning entry of the Pop-Tarts™ $25,000 FUNd, visit www.facebook.com/sprinklings.  To learn more about Pop-Tarts World™ and more opportunities for fun, please visit www.PopTartsWorld.com, the official online gifting site for all offerings unique to Pop-Tarts World™.   

About Kellogg Company

With 2009 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farms®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries.  For more information, visit www.kelloggcompany.com. Kellogg's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.

SOURCE Kellogg Company

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