A new alliance of carrot growers dubbed 'A Bunch of Carrot Farmers' – spearheaded by Bakersfield, Calif., based Bolthouse Farms – has launched the first-ever advertising and marketing campaign for Baby Carrots. The fully-integrated consumer campaign developed by CP+B satires infamous junk food marketing to challenge the junk food establishment's dominance over snacking mindshare.

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With a wide-ranging approach befitting of a national snack marketer, the "eat em like junk food" campaign includes new packaging and television spots that overtly mimic junk food advertising tactics. This is in addition to playfully confrontational outdoor billboards, social media, and customized vending machines that live alongside junk food vending machines in schools. The campaign also features the world's first carrot-crunch-powered video game, "Xtreme Xrunch Kart," available as a free download at the iTunes store. The iPhone and iPod Touch game involves maneuvering a rocket-powered shopping kart by tilting the mobile device, while crunching real baby carrots into the microphone to trigger gravity-defying tricks.

All of the Baby Carrots' content and more can be found at the campaign's creative hub, babycarrots.com. The new campaign launches in the Syracuse and Cincinnati test markets on Sept. 13th, with plans to roll out into additional markets later this year.

"We feel that with the cultural climate around healthy snacking right now, there's a unique and timely opportunity to do the first ever consumer-based advertising for carrots," said Jeff Dunn, CEO of Bolthouse Farms. "CP+B delivered the creative firepower to seize this opportunity and change the face of our industry in a contemporary, engaging and interactive way."  

Bolthouse Farms, a leading producer of carrots, selected CP+B to provide overall strategy, creative leadership, media planning and placement, and all related services.

"For baby carrots to join the conversation with other snacks, they need a bit of attitude," added Andrew Keller, partner and chief creative officer at CP+B. "Mocking modern snack marketing is a strategic way of creating that attitude."

About Bolthouse Farms

Established in 1915, Bolthouse Farms is a fourth-generation farm located in California's fertile San Joaquin Valley. Known for quality and innovation, Bolthouse Farms is a market share leader in carrot growing and processing. In addition to growing and harvesting premium fresh vegetables and fruits, Bolthouse Farms produces a popular brand of super-premium refrigerated juices, smoothies and protein drinks. Bolthouse diversified its offerings in recent years by launching a line of all natural, premium refrigerated yogurt dressings and extra virgin olive oil vinaigrettes. To learn about the entire line of current Bolthouse Farms products, visit www.bolthouse.com.

About CP+B

CP+B, a member of the MDC Partners network, has a client list that includes Burger King, Microsoft, Domino's Pizza, Coke Zero, Kraft, American Express OPEN, Old Navy, Gap, Jose Cuervo and Best Buy. CP+B is based in Boulder, Miami, Toronto and Gothenburg, Sweden, with additional offices in London and Los Angeles. The agency has $1.2 billion in billings and is one of the most awarded agencies in the world. CP+B has been named "Agency of the Year" 13 times in the trade press and has been awarded Interactive Agency of the Year three times at Cannes, most recently in June of this year. In 2010, CP+B was also named "Agency of the Decade" by Advertising Age.

SOURCE Bolthouse Farms

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Following is the daily "Profile America" feature from the U.S. Census Bureau:

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FRIDAY, SEPTEMBER 3: ITALIAN FESTIVAL IN WEST VIRGINIA

Profile America — Friday, September 3rd.  The state of West Virginia usually conjures up thoughts of mountains, white water rafting and Blue Grass music.  However, today is the start of the 32nd annual West Virginia Italian Heritage Festival in Clarksburg.  During its three day run, this top-rated festival is expected to draw some 150,000 people to share Italian-themed contests, exhibitions, and displays, as well as professional entertainment, and of course, food.  In the U.S., there are close to 18 million people who are of Italian ancestry, including nearly 70,000 who live in West Virginia. The state's total population is 1.8 million, ranking it 37th among the states.  You can find these and more facts about America from the U.S. Census Bureau, online at www.census.gov.

Sources:  Chase's Calendar of Events 2010, p. 445

The National Italian American Foundation

Statistical Abstract of the United States 2010, t. 52, 12, 13

Profile America is produced by the Public Information Office of the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on a monthly CD or on the Internet at http://www.census.gov (look for "Multimedia Gallery" by the "Newsroom" button).  

SOURCE U.S. Census Bureau

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As hurricane Earl batters the Caribbean, National Hurricane Center forecasters are not ruling out a direct hit on the US Atlantic Coast.  Evacuations have already been ordered in parts of North Carolina.

Primo Water Corporation urges families in the path of the storm to make sure they include enough fresh water as they start assembling hurricane disaster kits.  Both the National Hurricane Center and the American Red Cross put a fresh water supply at the top of the list of things to gather.  

"The flooding that accompanies a hurricane can contaminate local water systems, so stocking up on three- or five- gallon bottles of water before the storm hits is the responsible thing to do," said Kelly Lockwood-Primus, Primo VP of Marketing.

"Primo has a hurricane plan that allows us to supplement water availability in various parts of the country in the event of a disaster," she said.  Company workers in the Carolinas started moving resources to the Outer Banks earlier this week.  Other Primo crews began redirecting supplies to the Maryland, New Jersey and New York coasts.  Extra Primo resources have also been put on standby for New England.  

The National Hurricane Center recommends families prepare at least one gallon of water per person per day to last for three to seven days.  The Red Cross recommends a three day supply in the case of an evacuation; a two week supply for those who wait out the storm at home.  

Non-perishable food and water may be the obvious basis for any disaster kit, but getting along without electricity can be a critical challenge.  Next to vital family documents, fresh batteries and flashlights are among the items forgotten most, and for those who prepared with three- and five-gallon bottled water, getting access is difficult without a manual pump.  Primo offers that option with its Bottled Water Pump.  It is available through national retailers as well as www.PrimoWater.com.

Learn more about disaster preparedness and how to build a disaster kit from:

The National Hurricane Center:  http://www.nhc.noaa.gov

The American Red Cross: http://www.redcross.org

Primo Water Corporation is the responsible choice for consumers who want to drink great tasting water. A leading nationwide provider of water and Energy Star rated home water dispensers; Primo chooses not to sell water in single-use water bottles and instead promotes the reduction of plastic in landfills by offering zero waste three- and five-gallon bottles. Primo's patent pending recycle/exchange program encourages consumers to return the empty bottle. Primo then refreshes and re-uses the bottles an average of 40 times before recycling the plastic. The majority of Primo water is bottled at locations within 100 miles of its point of sale minimizing its transportation carbon footprint. In nationwide blind taste tests, 3 out of 4 consumers preferred Primo over the nation's top selling spring waters.

Learn more about Primo Water at www.primowater.com.

SOURCE Primo Water Corporation

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The True Source Honey Initiative applauds actions taken yesterday by U.S. Immigration and Customs Enforcement  (ICE) and the Department of Justice (DOJ) to pursue leads in stemming the tide of illegally imported honey.

Yesterday's indictment is the largest in a string of federal actions in the past two years directed at stopping illegal trade in honey.  The 44-count indictment means the defendants are facing up to 20 years in prison, $250,000 fines on each count, and multi-million dollar reimbursements for the unpaid antidumping duties.

"This is the kind of pressure we need to correct the serious problem of illegally traded honey, which is threatening the continued viability of the U.S. honey sector," said True Source Honey spokeswoman Jill Clark of Dutch Gold Honey, Lancaster, Penn.

The DOJ indicted 11 German and Chinese individuals and six corporations on federal charges for allegedly participating in an international conspiracy to illegally import Chinese honey. Federal law officials said the defendants allegedly imported more than $40 million of Chinese honey that was mislabeled to avoid nearly $80 million in antidumping duties, and included honey that was adulterated with antibiotics not approved for use in honey production.

In addition, an importer who was charged in May 2009 of illegally importing honey to the United States – including a shipment tainted with antibiotics – has pleaded guilty to related charges in U.S. District Court at Seattle.  Chung Po Liu submitted false paperwork claiming that the honey had been produced in Thailand or the Philippines and thereby avoided high import fees on Chinese honey. One of the shipments included honey tainted with an antibiotic banned in U.S. food.

In addition to applauding the actions of the DOJ and ICE, the True Source Honey Initiative recognizes Sen. Charles Schumer (D-NY) and Sen. Amy Klobuchar (D-MN) for their recent efforts calling for strengthened enforcement laws to combat Chinese "honey laundering" and to ensure the purity of honey sold in the United States.  Sen. Robert Casey (D-PA) and Sen. John Thune (R-SD) are also to be commended for their work in leading a group of 15 senators in an August 19 letter urging the Food and Drug Administration to finally move forward and establish a national standard of identity for honey within three months.  Beginning last summer, Florida, California and Wisconsin adopted state honey standards, while a federal standard of identity proposal has languished at FDA with no action for 4-1/2 years.  

"A lot of wonderful work is underway to ensure that the honey U.S. consumers enjoy is legally sourced and of high quality," said Clark. "We need people to ask where the honey they enjoy is coming from—whether it's from the jar or used in a cereal, salad dressing, beverage, power bar or other food product. And we need food manufacturers to examine how they're sourcing honey."

Quality U.S. honey operations are also essential for the honeybees needed to pollinate dozens of fruit, vegetable and seed crops across the United States, said Clark.  "One out of every three bites of food we take in this country relies on pollination from our honeybees."

Illegally sourced honey hurts the beekeeping and honey industry and puts an added strain on honeybee producers, already struggling with colony collapse disorder. In addition, illegally imported honey includes food safety and quality implications as honey is often adulterated,  containing antibiotics, added syrups and sweetener extenders. With millions more pounds of circumvented honey entering the U.S. market in 2010, this illegal practice threatens a vital segment of U.S. agriculture.

The True Source Honey Initiative estimates that the illegal sale of honey in circumvention of U.S. trade laws costs the United States up to $200 million in uncollected duties in 2008 and 2009 combined.

"We thank the federal executive branch officials and Senators for their continued, important work for this critical sector of U.S. agriculture," said Clark.

The True Source Honey™ Initiative is an effort by a number of honey companies and importers to call attention to the problem of illegally sourced honey; to encourage action to protect consumers and customers from these practices; and to highlight and support legal, transparent and ethical sourcing. The initiative seeks to help maintain the reputation of honey as a high-quality, highly valued food and further sustain the U.S. honey sector.  For more information, visit www.TrueSourceHoney.com and follow us on Twitter at http://twitter.com/TrueSourceHoney and Facebook at http://www.facebook.com/pages/True-Source-Honey/142598785755162?ref=search.

SOURCE The True Source Honey(TM) Initiative

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Krispy Kreme Doughnuts, Inc. (NYSE: KKD) (the "Company") today reported financial results for the second quarter of fiscal 2011, ended August 1, 2010.  The Company also raised its earnings outlook for fiscal 2011 as a whole.

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Second Quarter Fiscal 2011 Highlights Compared to the Year-Ago Period:

• Revenues increased 6.3% to $87.9 million from $82.7 million
• Excluding the effects of refranchising Company stores, revenues rose 8.2%
• Company same store sales rose 5.7%, the seventh consecutive quarterly increase
• Operating income increased 41.2% to $4.2 million from $2.9 million
• Net income was $2.2 million, or $0.03 per share diluted, compared to a net loss of $157,000, or nil per share, in the second quarter last year

The Company ended the second quarter of fiscal 2011 with a total of 633 Krispy Kreme stores systemwide, a net increase of 17 shops during the quarter.  As of August 1, 2010, there were 84 Company stores and 549 franchise locations.

"Our financial results improved from the year ago period, as we realized revenue growth in all business segments, increased our consolidated operating income by roughly half, and delivered positive net income for the third consecutive quarter.  We are encouraged by the same store sales momentum at our Company stores, but also recognize that we must strengthen our execution so that top-line performance can more directly impact bottom-line profitability," said Jim Morgan, the Company's President and Chief Executive Officer.

Fiscal 2011 Outlook

"In our first quarter earnings release on June 3, we indicated that we expected operating income, exclusive of impairment charges and lease termination costs, to range from $11 million to $15 million for fiscal 2011.  Based on our results for the first half of the year, which exceeded our expectations, and other current information, we are raising that outlook.  We now estimate that fiscal 2011 operating income, exclusive of impairment charges and lease termination costs, will range from $13 million to $17 million," Morgan continued.

"As we look ahead, we will continue working diligently to implement our strategic initiatives with the intention of maximizing shareholder value.  Our transition is an ongoing process, and we are confident we can build an even stronger foundation for the future by continuing to both invest in our businesses and support our domestic and international franchisees.  These steps are critical to accelerating long-term growth in both revenues and earnings.  We believe that we are only beginning to unlock the potential of the Krispy Kreme brand for our guests, customers, franchisees, team members and shareholders," Morgan concluded.

Second Quarter Fiscal 2011 Results

Consolidated Results

For the second quarter ended August 1, 2010, revenues increased 6.3% to $87.9 million from $82.7 million.  Year-over-year revenue increases were generated in all four business segments.

Direct operating expenses increased to $76.9 million from $71.3 million, and as a percentage of total revenues, increased to 87.5% from 86.1%.  General and administrative expenses were $4.9 million compared to $4.8 million in the same period last year and, as a percentage of total revenues, decreased to 5.6% from 5.8%.  General and administrative expenses in the year-ago period included a non-recurring credit of $1.1 million from additional insurance proceeds related to litigation settled in October 2006.  Impairment charges and lease termination costs were a credit of $216,000 compared to a charge of $1.5 million in the year-ago period.  

Operating income increased 41.2% to $4.2 million from $2.9 million.  

Interest expense decreased to $1.6 million from $2.3 million, principally reflecting the Company's reduced level of indebtedness.

Net income was $2.2 million, or $0.03 per diluted share, compared to a net loss of $157,000, or nil per share, in the second quarter of last year.

Segment Results

Company Stores revenues were essentially flat at approximately $60 million.  Higher same store sales and off-premises sales to grocers/mass merchants were offset by locations that were either closed or refranchised along with lower off-premises sales to convenience stores.  Excluding the effects of refranchising, Company Stores revenues rose 4.0%.  Same store sales at Company stores rose 5.7%, the seventh consecutive quarterly increase.

Domestic Franchise revenues increased 15.1% to $2.1 million, reflecting an 8.8% rise in sales by domestic franchisees.  Excluding the effects of refranchising, sales by domestic franchisees rose 4.2%.  Same store sales rose 5.0% at domestic franchise stores.  The Domestic Franchise segment generated operating income of $1.0 million compared to $434,000 last year.  

International Franchise revenues increased 5.3% to $4.0 million, reflecting higher royalties from increased sales by international franchise stores.  A decline in international franchise same store sales was offset by new store openings.  Adjusted to eliminate the effects of changes in foreign exchange rates, International Franchise same store sales fell 14.3%, reflecting waning honeymoon effects from the 313 stores opened internationally in the past three years, as well as anticipated cannibalization as markets develop.  The International Franchise segment generated operating income of $2.5 million compared to $1.9 million last year.  International franchisees continued to expand, with a net increase of 16 locations in the second quarter.  

Total KK Supply Chain revenues (including sales to Company stores) rose 18.9% to $44.9 million, driven by selling price increases in major product categories and by higher unit volumes.  External KK Supply Chain revenues rose 26.7% to $21.9 million compared to $17.3 million in the second quarter last year.  KK Supply Chain generated operating income of $7.3 million compared to $5.7 million in the second quarter last year reflecting, among other things, higher revenues as well as lower freight and other distribution costs.

Conference Call

Management will host a conference call to review second quarter results as well as management's outlook for the balance of fiscal 2011 this afternoon at 4:30 p.m. (ET).  A live webcast of the conference call will be available at the Company's website at www.KrispyKreme.com.  The call also can be accessed live by dialing (888) 215-6918 or, for international callers, by dialing (913) 312-0934.  A replay will be available after the call and can be accessed by dialing (888) 203-1112 and entering the passcode 5687421.  International callers may access the replay by dialing (719) 457-0820 and entering passcode 5687421.  The audio replay will be available through September 9, 2010.  A transcript of the conference call also will be available at the Company's website.

Investor Conference Presentation

The Company will be presenting at the 8th Annual C.L. King Best Ideas Conference 2010 at The Omni Berkshire Place Hotel in New York City on Thursday, September 16, 2010.  The presentation is scheduled to begin at 1:45 p.m. (ET) and will be webcast from the Company's website.

About Krispy Kreme

Krispy Kreme is a leading branded specialty retailer and wholesaler of premium quality sweet treats and complementary products, including its signature Original Glazed® doughnut.  Headquartered in Winston-Salem, NC, the Company has offered the highest quality doughnuts and great tasting coffee since it was founded in 1937.  Today, Krispy Kreme shops can be found in over 630 locations in 19 countries around the world.  Visit us at www.KrispyKreme.com.

Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management.  These statements are not statements of historical fact.  Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements.  The words "believe," "may," "could," "will," "should," "anticipate," "estimate," "expect," "intend," "objective," "seek," "strive" or similar words, or the negative of these words, identify forward-looking statements.  Factors that could contribute to these differences include, but are not limited to: the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our new domestic operating model; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with government regulations relating to food products and franchising; our relationships with off-premises customers; our ability to protect our trademarks and trade secrets; restrictions on our operations and compliance with covenants contained in our secured credit facilities; changes in customer preferences and perceptions; and risks associated with competition. These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, contain uncertainties that may materially affect actual results and may be beyond the Company's control, and could cause actual results and developments to be materially different from those expressed or implied by any of these forward-looking statements.  New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company.  Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.